ABOUT THE CINEMA
GDC is one of Nigeria’s leading cinema developers and operators of multiplex cinemas in Nigeria. GDC is part of the Genesis Group, a Nigerian based conglomerate established in 1991 with its key focus on hospitality. The Genesis Deluxe brand and company was launched onto the Nigeria market in 2008 in Lagos. Since then, Genesis Deluxe Cinemas has grown to 3 cinemas with 15 screens and over 2000 seats. By the month of December 2011, the company had served over 5 million customers.
Genesis Deluxe Cinemas has cinemas located in Lagos, Port Harcourt and Vibrant Enugu. Our strategy to continue to grow in all major cities of the country will have us opening in more locations in 2013. We are a major brand in the strategic Lagos market, with our current Lekki location situated at the most popular shopping mall in the country, with over 800 parking spaces, housing some of the most prestigious Nigerian and international retail brands. Genesis Deluxe Cinemas Lagos was the first cinema in West Africa to show a 3D movie (Green Hornet) in February 2011.
Through a growing range of innovative and differentially priced offers, varying experiential benefits and the latest technology, Games Zones, Film Café, Genesis Deluxe Cinema is able to provide the leading cinema experience in Nigeria.
GDC tailored offers, combined with attractive and targeted unique selling propositions are a key differentiator in the Nigeria market, which includes Extra comfortable seats, VIP Seats, Dolby Digital Sound/Screens, 3D Movies, Discount Wednesdays, Cookie Thursdays and Student Pricing. GDC also offers Membership to our valued customers, offering points that can be redeemed against tickets and concessions. GDC has introduced flexible card payment platforms to ensure that services are available to their door step.